Why Do We Read in the Digital Age?: A Study of Reading Motivation and Experience Among Young Adults

The study explores motivational and experiential differences between reading physical books and digital formats (e.g. Kindle) among young adults in the digital age. Grounded in Self-Determination Theory (Deci & Ryan, 1985), it examines what drives reading behaviour and how formats influence cognitive and emotional engagement. A mixed-methods questionnaire yielded 155 valid responses from participants aged 18 – 30. Quantitative data were analysed using Likert-scale items and t-tests, while qualitative data were interpreted through thematic analysis. Findings show that intrinsic motivation – particularly enjoyment, escapism, and self-improvement – remains the primary driver of reading, whereas extrinsic motivators like social pressure and academic demands are less influential. Readers reported stronger emotional and immersive experiences with physical books, while digital formats were valued for convenience and accessibility. Kindle use did not significantly affect reading frequency or motivation levels. Results suggest that print continues to hold psychological and emotional appeal, even among digitally literate readers. Hybrid reading practices were common, with format choice depending on context and purpose. The study underscores that while reading formats evolve, the core motivations for reading – learning, escaping, and growing – remain consistent, shaped but not diminished by the medium of engagement.