Green Marketing Strategy and its Impact

Green marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs with minimal detrimental impact on the natural environment. Critically, a greater part of the public believes that green marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are what consumers most often associate with green marketing. This paper meticulously discusses concepts surrounding green marketing and sustainable development, strategies for sustainable development, consumer demography, and the associated benefits.