A STUDY ON EMPLOYEE ENGAGEMENT STRATEGIES WITH REFERENCE TO DADRA & NAGAR HAVELI (DNH)

Employee engagement plays a vital role in improving organizational performance, employee

satisfaction, and long-term business success. This study focuses on understanding employee engagement strategies with reference to organizations in Dadra and Nagar Haveli. The main objectives of the study are to understand the concept of employee engagement and to analyze employees’ perceptions regarding engagement practices within the organization. The research follows an exploratory and descriptive research design. Primary data was collected through a structured questionnaire from employees and managers. A total of 81 respondents were selected using the random sampling method. The collected data was analyzed using statistical tools such as percentage, mean, median, mode, and standard deviation, along with graphical representations like bar charts and pie charts. The findings reveal that employees clearly understand their roles and responsibilities and feel proud to be a part of their organization, indicating strong alignment and organizational commitment. However, areas such as work-life balance, training and development opportunities, and employee engagement initiatives received comparatively lower scores, suggesting the need for improvement. The results also highlight that communication transparency, recognition, and motivation are moderately positive but still have scope for enhancement. The study concludes that while the organization has a committed and motivated workforce, management should focus on improving work-life balance, strengthening training programs, and implementing better recognition systems to enhance employee engagement. Effective engagement strategies can help organizations improve productivity, employee satisfaction, and long-term organizational growth.