STRATEGIC MARKETING PRACTICES SUPPORTING TIGER SUSTAINABILITY: EVIDENCE FROM TADOBA AND PENCH TIGER RESERVES"

Tiger conservation in India faces persistent challenges, including habitat fragmentation, human–wildlife 
conflict, and limited community participation. While biological protection measures under initiatives such as 
Project Tiger remain fundamental, there is growing recognition of the role of strategic marketing in 
strengthening long-term ecological sustainability. This study examines how strategic marketing practices 
contribute to tiger Assessing sustainability in Tadoba-Andhari and Pench Tiger Reserves through secondary 
data analysis. sources. Drawing upon government reports, tourism statistics, conservation policy documents, 
NGO publications, and digital marketing archives, the research analyzes the influence of branding, digital 
outreach, conservation storytelling, eco-tourism positioning, and stakeholder engagement strategies on 
sustainability outcomes. 
The findings indicate that well-designed marketing initiatives enhance tourism-driven revenue generation, 
strengthen conservation financing, increase public awareness, and promote community livelihood integration 
in buffer zones. In both reserves, targeted communication strategies and destination branding have fostered 
greater tourist engagement while reinforcing conservation ethics and local participation. However, the study 
also identifies challenges related to overtourism risks, ecological carrying capacity, and equitable benefit 
distribution. Based on the analysis, a strategic conservation marketing framework is proposed to guide 
protected areas in emerging economies in aligning ecological objectives with socio-economic development. 
The study contributes to the interdisciplinary discourse linking wildlife conservation, sustainable tourism, and 
strategic marketing practices.