ECONOMIC MODELS OF AGRITOURISM DEVELOPMENT AND OPPORTUNITIES FOR THEIR IMPROVEMENT

This article presents a comparative analysis of the five principal economic models of agritourism development — the individual farm, cluster, franchise, cooperative, and public-private partnership (PPP) models. Using quantitative and qualitative methods, the impact of each model on Uzbekistan's macroeconomic indicators — GDP contribution, employment, and export earnings — is assessed on the basis of 2023 data. The regional distribution of agritourism activity and the tourism multiplier coefficient (TMC) are calculated and interpreted. Evidence-based recommendations are developed in the areas of digitalization, national quality certification, financing mechanisms, human capital development, and international cooperation..