Orchid Beauty to Orchid Branding

Dry flowers are essential export items both in Indian and International markets and Indian export basket composed of 71% dry flowers which are exported to mainly USA, Japan, Australia, Russia and Europe. Dry flower industry constitutes 15% of global floral business. The demand for dry flowers is increasing at an impressive rate of 8-10 per cent annually thus offering a lot of opportunities for the Indian entrepreneurs to enter in the global floricultural trade (Singh, 2009). This industry provides direct employment to around 15,000 persons and indirect employment to around 60,000 persons. In India, nearly 60% of the raw materials are sourced from natural forests and plains, only 40% of the flowers are cultivated for drying, bleaching and colouring. In India, dry flower industries are mostly found in Tamil Nadu, West Bengal, A.P. and Karnataka. Orchids are beautiful elegant looking flowers that come in variety of colours and they can be used in flower arrangement or dried flower craft and other value-added products.