THE ROLE OF DIGITAL TECHNOLOGIES AND ONLINE PLATFORMS IN THE TOURISM SECTOR

This article analyzes the role and importance of digital technologies and online platforms in
the tourism sector. The development of the digital economy has brought tourism services to a new level,
significantly facilitating the processes of planning, booking and using services. In particular, online platforms
such as Booking and Airbnb are expanding the global tourism market, providing direct communication between
consumers and service providers. The article highlights the advantages of digital technologies, including speed,
convenience and transparency.