UZBEKISTAN AS AN EMERGING STRATEGIC HUB IN CENTRAL ASIA: CROSS-CULTURAL COMMUNICATION, BUSINESS DIPLOMACY AND REGIONAL CONNECTIVITY

This article analyzes Uzbekistan’s emergence as a strategic hub in Central Asia through the lens of cross-cultural communication, business diplomacy, and regional connectivity. The article highlights that Uzbekistan’s strategic hub status is not only determined by physical infrastructure and trade routes but also by the quality of communication among different cultural, institutional, and business actors.