UZBEKISTAN'S DIGITAL TRANSFORMATION OF HERITAGE MUSEUMS AND INSTITUTIONS

This article examines the digital transformation of heritage museums and cultural institutions in Uzbekistan. The study analyzes the implementation of artificial intelligence, smart tourism technologies, virtual museums, and interactive digital systems in cultural destinations such as Samarkand, Bukhara, and Tashkent. The research evaluates how digital technologies improve visitor experiences, support cultural heritage preservation, and strengthen tourism competitiveness. The article also identifies major challenges related to technological infrastructure, digital literacy, financial investment, and cybersecurity. The findings demonstrate that digital transformation significantly contributes to sustainable tourism development and modernization of Uzbekistan’s museum sector.