D6.3 - Communication & Dissemination plan and visual identity handbook

Within the scope of the KEYSTONE project, Work Package (WP) 6 – Communication, Dissemination, Replicability and Exploitation, Deliverable D6.3 intends to provide a detailed communication and dissemination plan, containing the methodology to be followed, the planned activities for all partners to ensure the widest possible outreach and collaboration with project results and findings for the duration of the project, which has started on 01 June 2023 and lasts until 21 May 2026. 

Additionally, the report includes the Visual Identity Handbook (VIH), presenting the final project logo, the branding guidelines, the final templates for the written report, and in addition PowerPoint presentations that will be used by all partners during the project to ensure a harmonised and clear branding of the project across dissemination activities, channels and languages. 

The aim of the Communication Plan is to set the basis for a successful and effective communication and dissemination plan and identify and raise awareness among the targeted audience. The main Project activities covered by this deliverable are: 

1. Communication and dissemination tools, plan and methodology; 

2. KEYSTONE project targeted audience; 

3. An editorial plan specifying the activities to be followed within the upcoming three years of the duration of the project; 

4. Definition of KPIs and a strategic plan to ensure the success of the activities. 

Meanwhile, the VIH provides a detailed guide and the final templates that will be used for all internal and external communication activities throughout the project, to ensure the recognition of KEYSTONE in workshops, events, publications, and other dissemination actions. The written and visual identity of the project is essential to support all dissemination activities. 

The VIH presents the visual image of KEYSTONE, namely the project logo, which is to be used throughout the duration of the project to ensure a recognisable visual image for all communication activities. This document will be a reference point for the upcoming communication and dissemination activities that will be implemented throughout the duration of the KEYSTONE project so that all partners are informed about the activities to be followed. It can also be considered a living document, as some of its parts may be revised and modified along the project duration, depending on external circumstances, market research and the success of the different actions. The main goal is to reach the target audiences in the best and most direct way possible and ensure that clear messages reach their attention in due time.