ANALYTICAL STUDY ON MONEY MANAGEMENT PRACTICES AMONGST WORKING WOMEN (SMALL BUSINESS) IN NAVI MUMBAI

Money management plays a crucial role in the sustainability and growth of small businesses, especially those operated by working women. With increasing participation of women in entrepreneurial activities, effective financial planning, budgeting, saving, and investment decisions have become essential. The purpose of this study is to examine the money management strategies used by working women in Navi Mumbai who own small companies. The research focuses on budgeting habits, saving behaviour, debt management, use of banking services, and investment awareness. A systematic questionnaire was used to gather primary data, which was then analyzed using hypothesis testing and descriptive statistics. The findings reveal that while working women exhibit strong budgeting discipline and saving habits, there is limited awareness regarding advanced investment options and formal financial planning.