A STUDY ON CONSUMER PREFERENCES AND BUYING BEHAVIOUR IN THE QUICK COMMERCE MARKET

The quick commerce industry has experienced remarkable growth in recent years, fundamentally transforming consumer purchasing patterns for daily essentials. Unlike traditional e-commerce platforms with delivery timeframes of one to two days, quick commerce emphasizes ultra-fast fulfillment within 10-30 minutes. This research investigates consumer preferences and buying behavior in the quick commerce sector, with specific focus on Navi Mumbai. The study employs primary data collected from 100 respondents through structured questionnaires, examining key factors including convenience, delivery speed, pricing, product availability, and overall satisfaction. Findings reveal that convenience and time efficiency serve as primary motivators for platform adoption, though concerns regarding delivery charges and occasional stock shortages temper the customer experience. The research concludes that while quick commerce is becoming deeply embedded in urban lifestyles, sustained growth requires companies to prioritize consistent service quality and customer satisfaction.