A STUDY ON ESG FACTORS INFLUENCING INVESTMENT DECISION-MAKING AMONG YOUNG WOMEN INVESTORS IN NAVI MUMBAI

This study examines the influence of Environmental, Social, and Governance (ESG) factors on investment decision-making among young investors. With increasing awareness of sustainability and ethical responsibility, young investors are progressively integrating ESG considerations alongside financial returns. The research aims to analyse the level of awareness, importance, and impact of ESG factors on their investment choices, as well as the challenges faced in adopting ESG-based investments. Using primary data collected through surveys and supported by secondary sources, the study highlights that ESG factors significantly shape risk perception, long-term return expectations, and trust in companies. The findings suggest that ESG-oriented investing is gaining prominence among young investors, indicating a shift towards responsible and sustainable investment practices.