A STUDY ON INNOVATION MANAGEMENT PRACTICES IN FINTECH STARTUPS

The rapid growth of financial technology (FinTech) has significantly transformed traditional financial services by introducing digital platforms, algorithm-based financial solutions, and technology-driven service delivery models. In such a dynamic and highly competitive environment, Innovation Management Practices have become a critical strategic capability for FinTech startups seeking to maintain technological competitiveness, operational efficiency, and sustainable market growth. However, despite the growing importance of innovation within FinTech ecosystems, many startups encounter challenges in establishing structured innovation frameworks due to resource constraints, regulatory uncertainty, and rapid technological change. This study examines the role of innovation management practices in influencing the performance and adaptability of FinTech startups.

The research adopts a quantitative research approach using secondary data obtained from industry reports, startup databases, and financial disclosures of selected Indian FinTech firms such as CRED, Moneyview, Fibe, and LenDenClub. Statistical techniques including correlation and regression analysis were applied to evaluate the relationship between research and development investment, technological collaboration, product innovation, and revenue growth. The data analysis reveals a strong positive relationship between innovation management activities and startup performance, indicating that firms emphasizing R&D investment, digital innovation, and technology partnerships achieve improved product development efficiency, market responsiveness, and financial growth.

The study concludes that effective innovation management significantly strengthens the competitiveness and sustainability of FinTech startups and provides valuable implications for entrepreneurs, investors, and policymakers aiming to promote innovation-driven financial ecosystems.