COMPARATIVE STUDY OF INTRADAY TRADING DYNAMICS ON MAJOR INDIAN MOBILE BROKERAGE PLATFORMS

The rapid transformation of the E-world has significantly influenced many business sectors, including online share trading. The equity cash segment in India has shown significant growth. According to reports from the National Stock Exchange, equity cash turnover reached ₹23.9 lakh crore in January 2026 (24% year-on-year increase), with average daily turnover rising to ₹1.2 lakh crore. The increasing volume of online stock market transactions highlights the need for a better understanding of the ever-evolving requirements and expectations of traders. This secondary research study presents a comparative analysis of day trading operations of major stock market platforms - Zerodha, Upstox, Groww, and Angel One. The study serves as a guiding reference for fintech companies seeking to enhance intra-day trader engagement and loyalty, while also helping intra-day traders select the most suitable mobile application for share trading.