AN ANALYTICAL STUDY ON MUTUAL FUND INVESTMENT BEHAVIOR WITH REFERENCE TO SBI MUTUAL FUND

The mutual fund industry in India has experienced significant growth over the past decade, driven by increasing financial awareness, technological advancements, and regulatory support. Despite this expansion, investor behaviour remains heterogeneous and often influenced by psychological, demographic, and economic factors. This study aims to analyse the investment behaviour of mutual fund investors with specific reference to SBI Mutual Fund, one of India’s largest asset management companies. The research problem centres on understanding how investor perceptions, risk tolerance, and financial literacy shape investment decisions.

The study adopts a quantitative research design using secondary data sources, including annual reports, industry publications, and financial databases. Statistical tools such as correlation and regression analysis are employed to examine relationships among variables such as risk perception, return expectations, and investment patterns. Hypothetical findings suggest that investor awareness and risk appetite significantly influence mutual fund investment decisions, while demographic factors such as age and income also play a moderating role.

The study contributes to the existing literature by offering insights into behavioural finance within the Indian mutual fund context and provides practical implications for fund managers and policymakers to enhance investor engagement and financial inclusion