IAM4RE Deep Dive Webinar M4: From Market Analysis to Market Relevance

This Deep Dive Webinar builds on Module 4 of the IAM4RE Training Suite and moves beyond foundational concepts to explore a critical question:

Why do strong research results so often fail to reach the market?

While Module 4 introduces the fundamentals of Market and Industry Analysis, this session focuses on the practical challenges of validating demand, identifying users, and positioning research results within real industry contexts. It examines how market analysis can move beyond a compliance exercise and become a strategic tool for shaping project direction, partnerships, and impact pathways.

Bringing together perspectives from business development, investment, and research and innovation practice, this interactive session will explore how organisations can better align research outputs with market needs and increase their potential for adoption, scaling, and long-term impact.