D9.2 Plan for dissemination and exploitation including communication activities

Deliverable D9.2 “Plan for dissemination and exploitation including communication activities” establishes the strategic and operational roadmap for maximizing the impact, visibility, and long-term sustainability of the UNICHE project. The plan implements a dynamic, layered Communication and Dissemination (C&D) strategy that evolves across four project phases, with the primary goal of fostering a vibrant community of CH and creative professionals.

Key efforts focus on:

• Targeted Outreach: Adapting messages for diverse groups, including CH professionals, researchers, policymakers, and creative SMEs.

• Stakeholder Involvement and Validation: Supporting co-creation activities and pilot deployments in diverse settings and executing an open call to third parties to test the platform.

• Ecosystem Alignment: Ensuring alignment with the ECCCH and its sister projects to promote interoperability and knowledge sharing.

The Exploitation Framework provides the structure for long-term sustainability, centered on the strategic identification and planning of Key Exploitable Results (KERs). The IPR management approach prioritizes open innovation and an open core licensing model for the platform to foster broad sector adoption while securing commercial and non-profit exploitation pathways. The plan details Key Performance Indicators (KPIs) to continuously monitor the success of all C&D and exploitation activities in achieving the project’s objective of long-term impact and scalability.