COMPARATIVE ANALYSIS OF INSTAGRAM VS. YOUTUBE MARKETING EFFECTIVENESS

This research looks at Instagram and YouTube as digital marketing platforms for  consumers and compares them to see which one works better. The study's goal is to use survey  data from 104 people to look at user engagement, how purchases are influenced, trust levels, and  platform preference. As social media marketing grows quickly, businesses are using more and  more sites that have pictures and videos to reach the people they want to reach. This study uses  primary data from structured questionnaires and breaks down the answers into percentages. The  results show that Instagram is better for quickly getting people interested and finding new  products. YouTube is better for helping people make smart buying decisions and building trust  by showing them detailed videos. The study shows that each platform has its own pros and cons,  which depend on the product, the audience, and the marketing goals.