DEVELOPMENT TRENDS AND PROSPECTS OF E-COMMERCE IN UZBEKISTAN

The rapid development of digital technologies has significantly transformed global trade systems and consumer behavior. In Uzbekistan, electronic commerce (e-commerce) has become one of the fastest-growing sectors of the digital economy due to increasing internet penetration, mobile payment systems, and state-supported digital reforms. This article examines the development trends, current state, and future prospects of e-commerce in Uzbekistan. The study is based on official statistical data, legal documents, and international analytical reports. Particular attention is paid to the impact of government policies, digital infrastructure, electronic payment systems, logistics, and consumer behavior on the growth of e-commerce. The article also identifies the main challenges hindering further development, including cybersecurity risks, insufficient logistics infrastructure, low digital literacy in some regions, and regulatory issues. The findings indicate that Uzbekistan possesses significant potential for expanding e-commerce due to its young population, increasing digitalization, and state support for the digital economy. The research concludes that sustainable development of e-commerce requires improvements in digital infrastructure, consumer protection, logistics systems, and legal mechanisms.