A STUDY ON THE RISE OF QUICK COMMERCE IN MUMBAI

Quick commerce (Q-commerce) is an emerging segment of e-commerce that focuses on delivering products within a very short time frame, usually between 10 to 30 minutes. This business model has gained immense popularity in metropolitan cities such as Mumbai due to the fast-paced lifestyle of urban consumers. The growth of smartphone usage, digital payments, and advanced logistics networks has accelerated the expansion of quick commerce platforms. This study examines the rise of quick commerce in Mumbai, its drivers, impact on consumer behavior, challenges faced by businesses, and implications for traditional retail. The study concludes that quick commerce is transforming urban retail by prioritizing speed, convenience, and hyperlocal delivery models.