A STUDY ON FINANCIAL LITERACY AWARENESS AMONG SELF-EMPLOYED WOMEN IN MUMBAI CITY

This study examines financial literacy among self-employed women in Mumbai, focusing on their money management, banking usage, and investment practices. Data from 80 respondents across small businesses, beauty parlours, retail shops, and street vendors show different levels of financial knowledge, with beauty parlour owners and small business worker having the highest awareness, while retailers and street vendors having the lowest. Young age women and those with higher education are better at using bank services, digital payments, and making investments like fixed deposits. The findings highlight the need for training and support to help women make better financial decisions and become more independent.