A STUDY ON GREEN BOND INVESTMENT AMONG CITIZENS OF MUMBAI

This study examines the level of awareness, perception, and investment behaviour regarding green bond investments among citizens of Mumbai. Green bonds, as instruments of sustainable finance, play a crucial role in funding environmentally friendly projects such as renewable energy, environmental protection measures and  efforts to address climate-related issues. The study aims to analyse the extent of public awareness, understand investor perception, and evaluate the relationship between awareness and investment behaviour.

A descriptive research design was adopted, and primary data was collected through a structured questionnaire from 81 respondents. The data was analysed using percentage method, tabular representation, and graphical tools. The findings reveal that while respondents possess a moderate to high level of awareness regarding green bonds, detailed understanding remains limited. It was also observed that awareness significantly influences investment decisions, and lack of information acts as a major barrier.

The study concludes that increasing financial literacy, awareness campaigns, and institutional support can enhance public participation In green bond investments and promote sustainable financial growth.