How Smart Lighting Shapes Green Hotel Image and Revisit Intention

The purpose of this study is to analyze how Perceived usefulness of smart lighting can affect Revisit Intention through the mediation of Green Hotel Image. This study was conducted on hotel guests who stayed at hotels that implemented smart lighting technology in Jakarta. This study uses quantitative methods by sending questionnaires online via Google Forms to 150 hotel guests who have previously stayed at hotels with smart lighting technology implemented. The data was then processed using SEM-PLS (Structural Equation Modeling–Partial Least Square) through SmartPLS 3 software. The results showed that Perceived usefulness of smart lighting had a positive and significant impact on Green Hotel Image. Green Hotel Image also had a positive and significant effect on Revisit Intention. Perceived usefulness of smart lighting had no effect on Revisit Intention. Furthermore, results from the analysis showed that Green Hotel Image fully mediated the effect of Perceived usefulness of smart lighting on Revisit Intention. In conclusion, guests are not inclined to revisit hotels that implement smart technology such as smart lighting. Smart technology indirectly fulfills its role by increasing the hotel’s green (environment-friendly and sustainability focused) image which leads to customer revisit intention. This study contributes to the SOR Theory by showing how Perceived usefulness of smart lighting is the Stimulus factor, Green Hotel Image is the Organism factor, and Revisit Intention is the Response factor. Hotel managers can benefit from this study by properly branding their hotels’ sustainability to leverage their use of smart technology in order to compete with other hotels