civil engineering
Published December 7, 2018 | Version v1
Journal article Open

A Review on Eco Marketing

Authors/Creators

  • 1. Assistant Professor, Department of Biotechnology, Sree Narayana Guru College, Coimbatore, Tamil Nadu, India

Description

Green marketing or Eco marketing is an initiative proposed by developed and developing countries towards making sustainable energy source. Due the sporadic increase of human population, it’s always a challenge to meet the energy needs. So eco marketing or green marketing assisted with green labelling and eco certification is certain key strategies discussed in this article.

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Additional details

References

  • Gore, Al. 1993. Earth in the Balance: Ecology and Human Spirit. New York: Plume. Henion, Karl E., and Thomas C. Kinnear. 1976. Ecological Marketing. Columbus, Ohio: American Marketing Association.
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  • Murphy, P. 1985. Tourism: A Community Approach. NewYork: Methuen Inc. National Association of Attorneys-General (NAAG). 1990. The Green Report: Findings and Preliminary Recommendations for Responsible Advertising. [San Francisco?], USA: National Association of Attorneys- General.
  • Ottman, Jacquelyn. 1993. Green Marketing: Challenges and Opportunities for the New Marketing Age.

Subjects

Civil Engineering
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