THE ROLE OF TOUR GUIDES IN INTERNATIONAL COOPERATION

This article examines the important role of tour guides in strengthening international cooperation through tourism. Tour guides act as cultural mediators between tourists and host communities, helping to promote intercultural understanding, peaceful communication, and mutual respect among nations. The article highlights the professional competencies, communication skills, ethical responsibilities, and educational functions of guides in the context of global tourism development. Furthermore, the study discusses the contribution of guides to cultural diplomacy, economic relations, and sustainable international partnerships.