Evaluating the Role of Green Commerce in Enhancing Business Sustainability and Environmental Performance

Green commerce has become an important approach for businesses to reduce environmental damage and promote sustainable development. This study examines how green commerce practices influence business sustainability and environmental performance. It focuses on activities such as eco-friendly production, waste reduction, and energy conservation. The objective of the study is to understand whether adopting green practices helps businesses achieve long-term growth. It also explores how these practices contribute to environmental protection. The research is based on secondary data collected from books. The study considers factors such as cost efficiency, brand image, and customer satisfaction. It also evaluates improvements in environmental indicators such as reduced pollution and lower resource consumption. The findings of the study indicate that green commerce has a positive impact on business sustainability and environmental performance. Businesses that adopt eco-friendly practices gain a better reputation and achieve long-term profitability. The study highlights that sustainable practices help in reducing operational costs over time. It also suggests that government support and awareness can increase the adoption of green commerce. Finally, the research concludes that green commerce is essential for achieving sustainable and responsible business growth.