A Study on Investment Pattern of Individual Investors with Special Reference to Gold, Stock, Land/House And Firm Investment

This research focuses on examining the investment behaviour of individual investors with reference to gold, stock market, real estate (land/house), and firm investments. Investment decisions are influenced by various factors such as risk perception, return expectations, and financial awareness. The study is based on primary data collected through a structured questionnaire from selected respondents. The results indicate that traditional investment avenues like gold and real estate continue to dominate due to their perceived safety, whereas stock market investments are becoming increasingly popular among younger investors because of their higher return potential.