MEDIA ETHICS IN INDIA RESTORATION OF PRESS FREEDOM POST EMERGENCY AND RISE OF MEDIA CAPITALISM

Media is an important institution in a Democracy. Media plays the role of watchdog in any society. The Study focuses on Post Emergency Era in India. It analyses the restoration of press freedom and subsequent strengthening of Indian print media especially the regional language press. The paper examines the combination of factors which led to rise of Media Capitalism in India. Today the media stands as a profitable business generating immense returns and treated as a viable stand-alone business. The consequences of blind profit making may have impacted Indian Democracy. Thus, it is crucial as a society to safeguard the Indian media and to protect the working model of Democracy.

Keywords: Restoration of press freedom, role of media, Media Ethics, Democracy, Media Capitalism