A STUDY ON STUDENTS' PERCEPTION OF STARTUP FAILURE AND RISK.

In years startups have become a popular career choice for students. However, many students are still hesitant to start their businesses. One of the reasons for this is the fear of failure and the perceived risk of starting a business. Student’s views on startup failure are influenced by factors, including financial risk, lack of knowledge and experience social and family pressure and concerns about future career stability. These views play a role in shaping their entrepreneurial intentions and decision-making.

This study aims to examine the students’ perceptions of startup failure and risk factors and how these perceptions affect their attitudes towards entrepreneurship. By identifying whether fear of failure and perceived risk act as barriers or motivators the research seeks to understand the mindset among students. The findings are expected to provide insights for academic institutions and policymakers in developing effective entrepreneurship education and support systems.