The Role of Artificial Intelligence in Customer Segmentation and Target Marketing

The role of Artificial Intelligence in customer segmentation and target marketing has gained significant importance in the modern business environment. This study examines how AI technologies such as machine learning, predictive analytics, and data mining enhance the accuracy and efficiency of identifying customer groups and delivering targeted marketing strategies. AI enables organizations to analyze large volumes of customer data, identify patterns, and predict consumer behavior, leading to more personalized marketing efforts. The study also explores the benefits and challenges associated with AI adoption in marketing practices, highlighting its impact on improving customer engagement, conversion rates, and overall marketing performance.