DIGITAL AND LOGISTICS-BASED MANAGEMENT MECHANISMS FOR IMPROVING EFFICIENCY IN FRUIT AND VEGETABLE ENTERPRISES

This study examines the improvement of management mechanisms in fruit and vegetable enterprises through the integration of digital technologies and logistics systems. The research aims to develop an integrated management model that enhances operational efficiency, reduces logistics costs, and improves supply chain performance. Using a mixed-method approach, including econometric modeling and the Analytic Hierarchy Process (AHP), an integral efficiency index was constructed. The findings indicate that the implementation of digital logistics systems can reduce costs by 18–22% and improve delivery time by 20–25%. The study contributes to the literature by proposing a novel integrated management framework combining logistics optimization and digital transformation.