Measurement and Measurement Scales

This chapter examines measurement and measurement scales in business research. Measurement is defined in terms of the relationship to related factors and brief illustration of variables and types of data provided, differentiating between scientific terms, including concepts, constructs and operational definitions. An examination of measurement levels, including nominal, ordinal, interval and ratio levels, is provided. The chapter examines the measurement of attitudes distinguishing how they are form by a variety of forces, including feeling, thinking and personal experiences and values, resulting from behaviour. Several factors, related to measurement scale, need to be considered before making the application decision of a measurement scale. The chapter also examines three types of measurement scales including rating, ranking and categorization.

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