Policy Analysis Matrix Approach to Evaluate Competitiveness and Policy Impact on Indonesian Agribusiness Enterprises

This study aims to evaluate the financial and economic performance of cocoa commodity farming businesses and assess the impact of protection policies on producer incentives in Indonesia usingPolicy Analysis Matrix(PAM). Primary and secondary data from 2025 were analyzed to calculate revenues, costs, private and social benefits, and performance indicators such as NPCO, NPCI, PCR, DRC, EPC, PC, SRP, and NPT. The results show that cocoa farming businesses in Bali have a strong competitive advantage (PCR = 0.098) and comparative advantage (DRC = 0.12). High output protection (NPCO = 1.95; EPC = 2.13) increases private benefits to almost 88% of social benefits (SRP = 0.879; NPT = Rp94,189,905). These findings confirm that producer profitability is significantly affected by output protection policies, while economic efficiency remains positive. Policy recommendations include evaluating output price protection, increasing productivity, internal efficiency, and developing sustainable supporting policies to maintain long-term cocoa competitiveness.