A STUDY ON IMPACT OF SOCIAL MEDIA ON RECRUITMENT PROCESS

Abstract

Recruitment has long been recognized as a critical function of human resource management, traditionally relying on print media, employment agencies, and campus drives. With the rapid advancement of digital technologies, social media has emerged as a transformative tool in the hiring landscape. Platforms such as LinkedIn, Facebook, Twitter, and Instagram now serve as powerful channels for organizations to attract, engage, and evaluate potential candidates. This study adopts a descriptive and qualitative research design, relying on secondary data from published articles, reports, and case studies to analyze the impact of social media on recruitment. The findings reveal that social media enhances employer branding, expands the reach of recruitment, and allows recruiters to assess candidates beyond résumés, while job seekers benefit from transparency and direct interaction with employers. However, challenges such as privacy concerns, bias, and information overload remain significant limitations. The study concludes that social media is not a replacement for traditional recruitment methods but a complementary strategy that improves efficiency, cost-effectiveness, and engagement. By balancing digital innovation with ethical practices, organizations can harness the full potential of social media to strengthen recruitment strategies and secure high-quality talent for the future.