Practice Abstract #8: ROMO: Direct from Producer to Consumer – Innovative network connecting local producers with consumers

Small food producers across Europe face limited market access due to strict retail requirements, high costs, and complex logistics. This challenge was experienced first-hand by the founders of ROMO, who were unable to sell their high-quality, ethically produced food through conventional channels. ROMO was created to address this gap by connecting local producers directly with consumers through a simple, transparent, and community-based model inspired by the Finnish REKO system. Its objective is to shorten food supply chains, strengthen trust, reduce waste, and ensure fair access to local food for both producers and consumers.