Practice Abstrat #03: Registration of the trademark of the Szekler Product and development of the control methodology, organisation of monthly fairs in Harghita County

Harghita County Council identified that small producers struggled with market access, inspection-related fears, and low 
consumer awareness, prompting the creation of monthly local product fairs and the Székely Termék Trademark with clear 
quality standards. Control authorities were brought directly to the fairs to advise farmers, reducing mistrust and improving 
compliance, supported by around €40,000 annually and later expanded through EU projects. Over time, the County 
Development Agency took over fair and trademark management, while an NGO now oversees trademark control, with regular 
producer visits and continuous monitoring of consumer needs.