Published April 20, 2026
| Version v1
Journal article
Open
A NEW ECONOMIC MODEL IN DIGITAL ART: NFT MARKET AND THE PRESENTATION OF VISUAL ART ON SOCIAL MEDIA PLATFORMS
Description
The NFT market and social media platforms in the field of digital art have led to the emergence of a new economic model. NFT technology provides digital artworks with unique ownership and the possibility of earning revenue from secondary sales (royalties), enhancing artists' financial independence. Social media, on the other hand, offers artists new platforms to present their work to a global audience, develop their personal brand, and promote NFT campaigns. This interaction expands the visibility and market opportunities for digital art but also brings risks, such as market volatility and algorithmic limitations of social media platforms.
Files
Deutsche internationale Zeitschrift für zeitgenössische Wissenschaft, №126 2026-6-7.pdf
Files
(406.0 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:2070946e55069b322c72b42add6533fb
|
406.0 kB | Preview Download |
Additional details
References
- 1. Bai, Z.-H., Xu, C., & Cho, S.-E. (2025). Con tent characteristics and customer purchase behaviors in nonfungible token digital artwork trading. Journal of Theoretical and Applied Electronic Commerce Re search, 20(2), 2. Nguyen Thi Van Anh, T., Le, H., & Tran, M. (2024). The impact of social media platforms on art marketing. Social Science and Humanities Journal. 3. Poposki, Z. (2024). Corpus-based critical dis course analysis of NFT art within mainstream art-market discourse and implications for the political econ omy of digital art. Humanities and Social Sciences Communications. 5. Wang, S. (2022). Crypto art: NFT art trading and the art market. Asian Journal of Social Science Studies. 4. Petrides, L., & Vila de Brito, M. (2024). The impact of digital presence on the careers of emerging visual artists. Social Sciences, 13(6), 313.