HYPERBOLE IN ADVERTISING: A STYLISTIC DEVICE THAT SELLS, ON THE EXAMPLE OF THE ENGLISH MATERIALS

This article analyzes hyperbole as a persuasive stylistic device in English-language advertising. Within the frameworks of Stylistics and Pragmatics, it explores how exaggeration is used to intensify meaning, attract attention, and influence consumer perception. The study is based on selected English advertising examples, focusing on the linguistic and communicative functions of hyperbolic expressions. The article argues that hyperbole enhances memorability and emotional appeal while remaining interpretable as non-literal language within advertising norms. The findings highlight its effectiveness as a strategic tool in shaping brand messages and consumer attitudes.