Role of Emerging Technologies in Hospitality: Automation, AI, and Enhanced Guest Experience

The hospitality industry has undergone a profound transformation driven by rapid technological advancements. This study examines the impact of key technologies—automation, artificial intelligence (AI), online booking systems, and digital guest experience platforms—on modern hospitality services. The research highlights how these innovations enhance operational efficiency, enable data-driven decision-making, and improve service personalization. Furthermore, the study evaluates the role of emerging technologies such as the Internet of Things (IoT), cloud computing, and mobile applications in creating seamless and contactless guest experiences. While technological integration offers significant advantages, including cost reduction and enhanced customer satisfaction, it also presents challenges such as cybersecurity risks, high implementation costs, and workforce adaptation. The paper concludes that strategic adoption of technology is essential for maintaining competitiveness and achieving sustainable growth in the hospitality sector.