E-Commerce Growth and Challenges: A Study of Trends, Issues and Prospects

businesses work and how people buy things. The quick spread of digital technology, more people using the internet, and the rise of smartphones have all helped online shopping grow a lot. This study looks at how e-commerce is growing, along with the main trends, difficulties, and possible future developments in the industry. The research focuses on consumer behavior, technological developments, payment systems, and logistical aspects influencing the growth of online retail platforms. The study adopts a descriptive research design and relies on both primary and secondary data sources. The findings reveal that while e-commerce provides convenience, wider product availability, and competitive pricing, it also faces several challenges such as cybersecurity risks, logistical constraints, and issues related to consumer trust. The study concludes that addressing these challenges and strengthening digital infrastructure will enhance the sustainability and future growth of the e-commerce sector.