Artificial Intelligence In Business Decision Making; Opportunities And Challenges

Artificial Intelligence (AI) is a key driver of modern business transformation, especially in corporate environments where data-driven decision-making remains complex. AI-driven tools play a significant role in bridging this gap by providing scalable predictive analytics, automated reporting, and risk assessment to businesses. This study examines the role of Artificial Intelligence in enhancing business decision-making. The research focuses on understanding the accessibility, efficiency, and effectiveness of AI services in improving the operational and strategic outcomes of businesses. Using a descriptive research design, data was collected through a structured questionnaire and supported by secondary sources. The findings indicate that AI has contributed positively to decision-making by enhancing data processing speed, encouraging proactive strategies, supporting revenue-generating activities, and reducing dependence on manual heuristics. The study highlights the importance of strengthening AI integration practices to achieve sustainable business growth.