EXPRESSIVE RESOURCES OF LANGUAGE: THE FUNCTION OF METAPHOR AND METONYMY IN CONTEMPORARY COMMUNICATION

This paper examines expressive resources in language, focusing on metaphor and metonymy as two central mechanisms of figurative expression. It analyzes how these devices contribute to meaning construction, emotional coloring, and cognitive interpretation in different communicative contexts. Metaphor is considered a process of conceptual transfer based on similarity between two different domains of experience, while metonymy is defined as a mechanism based on associative and contextual relations. The study also highlights their use in literature, media discourse, advertising, and everyday communication. It is argued that both metaphor and metonymy function not only as stylistic devices but also as cognitive instruments that shape human perception and thinking.