Emotional Intelligence in Media and Communication

Emotional Intelligence is a new concept which was invented by an American psychologists, John D. Mayer and Peter Salovey and was used in Mayer’s writing in 1990. It is also known as Emotional Quotient (EQ). It is the ability to recognize, understand the emotions and feelings of our own and other people and to manage, respond and behave accordingly. It plays a vital role in media and communication.