Published April 15, 2026 | Version v1

THE ROLE OF DIGITAL FOOTPRINT AND DIGITAL SHADOW

Description

A “digital footprint” and a “digital shadow” are essentially the same concept, referring to the trail of data a person leaves behind when using the internet, including the websites visited, emails sent, and information submitted online, essentially creating a traceable online presence; "digital shadow" is simply a more figurative way of describing this data trail.

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Abdulakhatov M 104-109 SYN.pdf

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References

  • 1. Decree of the President of the Republic of Uzbekistan dated February 28, 2023 No. PF-27 "New Development Strategy of Uzbekistan for 2022-2026". Tashkent city, 2023. 2. Weber, C. (2018): 'What are the Disadvantages of Digital Marketing?' (Content Marketing Institute 2016) (Quick Sprout 2016). 3. Alexander, L. (2020): 'The who, what, why & how of digital marketing' 4. R.A. Dadabayeva, M.M. Abdulakhatov "Development trends of digital marketing" monography Tashkent 2023.