MANAGEMENT STRATEGIES IN WOMEN'S BUSINESS: GENDER-SPECIFIC APPROACHES, INNOVATIVE MODELS, AND DIGITAL TRANSFORMATION

This study examines management strategies in women’s entrepreneurship, focusing on gender-specific
approaches, innovative models, and digital transformation. It highlights the role of women entrepreneurs in economic
and social development and analyzes internal and external factors influencing their growth. The research also compares
women’s leadership styles with those of men and proposes strategies to enhance competitiveness through innovation
and digital solutions.