THE STRATEGIC ROLE AND EFFICIENCY OF ENGLISH PROFICIENCY IN DEVELOPING UZBEKISTAN'S TOURISM SECTOR

This article explores the strategic importance and practical efficiency of English language proficiency in the modernization of Uzbekistan’s tourism industry. It analyzes how linguistic competence serves as a primary tool for global integration, enhancing service quality, and increasing the country’s competitiveness on the international stage. The study highlights the correlation between language skills of tourism personnel and the growth of foreign direct investment, tourist satisfaction, and the digital promotion of national heritage.

Keywords: tourism sector, Uzbekistan, English proficiency, strategic role, service efficiency, global integration, communicative competence