STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY

This research examines how Amul Dairy uses narrative to build brand loyalty. Amul has succeeded in the competitive dairy industry by using narrative to evoke emotion. Story-driven advertising and community involvement have made Amul a relevant brand. Amul increased client loyalty with storytelling strategies including cultural relevance and customer focus in this case study. The study found a correlation between storytelling and brand loyalty using customer-brand interaction indicators. The research reveals that telling brand stories well increases sales and market share by developing loyal customers and reinforcing brand values. This research illuminates cutting-edge dairy marketing methods and can be adopted by other organizations aiming to build consumer loyalty through tales.