Artificial Intelligence Visibility Index (AIVI): The Framework to Quantify Entity Presence in Generative Information Engines

The exponential growth of generative artificial intelligence has fundamentally changed how users access information, shifting discovery from ranked search results to a synthesis of multiple credible sources as answers. Traditional metrics such as search engine rankings and click-through rates no longer adequately capture visibility in this new age. This paper introduces the Artificial Intelligence Visibility Index (AIVI), a conceptual and analytical framework designed to quantify how entities, such as brands, organizations, or topics, are represented within generative information engines like ChatGPT, Gemini, and Claude. AIVI integrates multi-dimensional metrics including mention frequency and positional prominence to produce a visibility score. By turning AI visibility into a quantitative construct, public figures and companies can evaluate their presence in AI-generated outputs, identify optimization opportunities competitively position themselves in a new attention economy.