THE IMPORTANCE OF PROMOTING COMPANIES' PARTICIPATION IN THE STOCK MARKET

This article systematically analyzes the mechanisms for encouraging companies and organizations to participate
in the stock market. The study highlights the role of the stock market in economic growth, investment activity, and the
efficient allocation of capital resources. In particular, it substantiates the importance of institutional reforms, legal certainty,
and investor protection mechanisms in increasing confidence in the capital market. It also examines the impact of tax
incentives and financial incentives on attracting corporate entities to the IPO and listing processes.
The article analyzes, based on scientific sources, how the introduction of ESG standards and sustainable financing
principles can increase the investment attractiveness of companies and ensure long-term capital flows. It is emphasized
that digitalization processes, in particular digital finance and fintech solutions, enhance capital mobility and improve
market infrastructure. Financial inclusion policies are considered an important factor in expanding the access of small and
medium-sized businesses to the stock market.